Sustainable Direction’s founder and MD John Henry has been talking to Funding Circle about starting and running a consulting business.  His advice?

1. Be passionate about what you do and know why you’re doing it.

Showing your passion to your customers is key to building trust and strong relationships. So if the reason why you get up in the morning is because you’re motivated and love what you do, then the rest will fall into place.

2. Choose the right clients to work with. 

One of my team’s hardest lessons learnt was finding clients that worked well with our business. Doing research and putting checks in place first will help to solve this problem so you can keep pushing towards your goals.

3. Be true to yourself and do what’s right for your business.

You’re doing what you do for a reason, so don’t be pressured by organisations, such as marketing firms, who might tell you to do things a different way. You know your business better than anyone else, so it’s important to stay true to your beliefs.

Watch the video for John Henry’s insights…


[DKB url=”” text=”Click here” color=”green”] to see Funding Circle’s video about Sustainable Direction and our work on the Island of Alderney

For more information about Funding Circle, visit its website.