Cotswold Life’s Big CEO Interview

Sustainable Direction has been featured in the February edition of Cotswold Life Business & Professional.  Director John Henry was invited to take part in their regular Big CEO Interview slot, and the magazine’s Lucy Parford spent several hours really getting to understand what drives him and Sustainable Direction forward.

The article discusses John Henry’s interesting background; his youth in Tennessee, his studies in Scotland and how he worked in over 30 countries before settling in Gloucestershire and setting up Sustainable Direction.

Also featured are some of Sustainable Direction’s current projects, including our work on Alderney.

John Henry summed up what Sustainable Direction stands for when he said, “I have fun sharing with people that being sustainable is not about being green, it’s about also being green.  You can be as green as you like, but if you don’t make a profit, you’re out of business.”

You can read the full interview with John Henry [DKB url=”″ text=”here” color=”green”].


Background pattern
Layout style